Promo Site SEO - Semalt Expert

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Table of Contents

  1. Introduction
  2. What is a Promo Site?
  3. The Purpose of a Promo Site
  4. How to Perform SEO on a Promo Site
  5. Conclusion

Introduction

All pages and websites need SEO - including promo sites. What is a promo site? In simple terms, it is a site that is established for promotion. What is SEO? SEO (with the full form meaning Search Engine Optimization) is a combination of multiple components, factors, and options that are put together for the promotion of a website's search engine position. The goal of a promo site is to increase brand awareness (similar to brand marketing). 

The objective of SEO is for increased publicity, visibility, competitive edge, and clicks. While SEO is not a new term, together with the term 'promo site', the meaning might be altered a little. When SEO is involved with promo sites, the main ideas of SEO such as internal linking, backlinks, content, meta descriptions, and so on - of it might not apply here. Truly, there is still the need to optimize images, and include mobile and local SEO. 
 

Yet, keyword research may not be the primary goal in promo site SEO. Get ready to uncover from this guide, the difference between promo site SEO and the classic website SEO you may be familiar with. Also, you would learn the basics of promo sites - what it is, how it is beneficial, and their function. Finally, the concluding part of this article will show you how to conduct an effective SEO strategy for your promo site for guaranteed results, So if you are set to find out more about the SEO of a promotion website, keep reading. 

What is a Promo Site?

Also referred to as a promo page or a promotion website, it is a domain page (main or secondary) that is created majorly to advertise a branch of a multi-brand, a service, or a given product / commodity. You can also put together quality images, a bunch of texts, and animations for the promotion of your business as a whole. The aim of a promo site - why it is created - is to influence a visitor's decision towards your brand. By creating a promo site, they should see a more relaxed, fun, and targeted extension of your brand. It should be designed similarly to a brochure where the features you wish to highlight (your service, products, or key areas of your brand) falls into a list with a colorful and visually satisfying design. 

So what are the types of a Promo Site? A promo site can be created either as a temporal project or a permanent part of your marketing strategy. When it is temporal, it needs to entail a certain course of action for every visiting user. For instance, a promo site that is meant to promote a discounted product should include a call-to-action button for the user to buy, learn more about the product, make inquiries about the period of the promo, and so on. Without a clear course of action, the site may fail to achieve its aim. As a permanent site, it should be configured according to the wishes of your visitors - similar to your main website but with a more casual feel. 
 
How can you create a good promo page? Images and a well-designed website are required, and the texts should be very easy-to-understand. Though keywords are equally important, however, stick to the ones that only appear natural. The target during creation is simply to achieve a laid-back, lenient vibe, but also to maintain a professional attitude. Such that your customers (and other visitors) feel comfortable in your space while they also understand your intentions and the respect you command. 

To create an effective promotion page, it needs to be taken as seriously as when you want to create your main website. It serves as a representation of your brand and when the standard drops, your customers would also view your brand from a lower-standard point of view. Since the goal of the promo page is to advertise its content, it should involve even more attention. For a service, product, or any other content to call for the respect of an online user, work (hard work) goes into play.   

The Purpose of a Promo Site

It has already been established that the reason a promo site is developed is to advertise or promote a product, service, or brand. This means that your target is to draw in the interest of potential customers. However, is that the only thing a promo site can do for your business? How is that better than running a paid ad, or a marketing campaign? Here are some functions of a promo page - those that make it distinct from other advertising strategies. 

1. It stimulates your visitors to take action

You might wonder 'this is exactly what an ad does - it persuades customers to buy a product or order a service'. True! But not in the same way and not in a similar magnitude. While an advert can contain only a limited amount of information, a promo site can contain more information, images, animations, and so on. You can also promote more than one product or service. Additionally, the action you wish to promote is not limited to purchase alone. You can motivate visitors to subscribe to your newsletter, sign up for an account with you, and so on. These, an advert might not be able to achieve. 

2. It permits you to make known another perspective of your business

A promo site does not only promote your products but also helps your visitors and customers see a different perspective about your brand. Many websites are too structured and professional that it is almost impossible to add a 'personal' or 'casual' web page to the main site. This is especially true for medical sites or news sites. While they are devoted to serving their clients and viewers with valid and useful data, they can also let know the more relaxed part of their brand to improve user engagement. 

3. Acquaints customers with new bids, deductions, and products

If you have new products, services, or a brand of your business that you want to present to customers, a promo site would come in handy. For example, say you own a law firm and your website is already filled with the necessary information about why your customers need a law firm (or need you). If you have a promo site, you would be able to tell your customers about your monthly newsletters or a discounted service in a particular geographical location without clouding up your website structure. All of these are not possible in an advert. 
 

Other functions of a promo site include the ability to help your users concentrate on a single product among the many on your main website. It can also help when working on a trade proposal. While it does the work of an ad campaign, you can also use it to gather data about your user intent (that is, what they are specifically interested in). 

How to Perform SEO on a Promo Site

Now that the functions and purpose of a promo site are known, it is established that a promo site needs the same (or even more) visibility as your main website. But what are the ways to go about it? Is it the same process as the classic website SEO? Below are the ways to optimize a promotion website.
  1. Website Analytics: This is the first step to optimizing your promo site. By performing full website analytics, you would be able to tell who your target audience is and where they are coming from. You would also be able to understand the kind of strategy you need to follow to achieve the highest result based on your competitors' progress.
  2. Headlines: Secondly, an attractive headline is key to catching attention on your promo site. Just like an advert, when you get the headings right, you are one step ahead of your competitors.
  3. Uniqueness: This is very paramount to all websites, including your promo website. When you have an extraordinary site, visitors will remember you even when they leave. But while doing this, don't make it too different from your main website. 
  4. Responsive Design: This means that your promo site should be accessible via all screens, including desktops, mobile, and tablet screens. Note that this is more than mobile optimization, it is the preparation of your site to reorganize itself depending on the size of the screen. 
  5. Page speed: Finally, ensure that you optimize the loading speed of the site. This is because no matter how rich and engaging your site is, if it takes a year to load up, many visitors will exit the page even before they see what you have to offer. 

Conclusion

A promo site opens up your strongest side to your competitors and your delicate, engaging side to your customers. It is also the best platform for a massive advertising campaign - especially one that carries the image and video content. Further, you can carry out additional surveys like polls, contests, quizzes, voting sections, and so on to attract more visitors and gather data. For these reasons and more, you should make it a priority to optimize your promo site for SEO.